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An AI-powered operating system built from matriarchal principles. Two entities, one mission: a commercial platform that generates revenue to fund a nonprofit core. Regenerative by design. Built to scale.
Founded by Julieta Ruiz · Founder Director, AI Systems Designer & Feminist Infrastructure Builder · Athens, Greece
This is not a gap in women's ambition, capability, or vision. It is a gap in the architecture. The entire infrastructure of entrepreneurship: the legal frameworks, the funding channels, the performance metrics, the cultural ideal of the founder working at full extraction. All of it was designed by and for a specific kind of person. Male. Unencumbered. With someone else handling the rest of life.
That architecture was never redesigned. It was rebranded. The digital economy accelerated the same extraction under a different flag and sold it back to us as empowerment. And the rest of life is not a side note: women perform 76% of the world's unpaid care work globally (UN Women / McKinsey Global Institute). The same system that refuses women access to capital is structurally sustained by women's unrecognized, uncompensated labor. Excluded from the architecture. Load-bearing for it. Both at once.
Sources: World Bank Gender Data Portal · Women's Business Daily, March 2026 · Gay Hendricks, The Big Leap (2009) · IFC / World Economic Forum, October 2023 · UN Women / McKinsey Global Institute
No platform, no AI tool, no organisational system available today begins from a woman's unique energetic and cognitive architecture. Not because it cannot be done. Because nobody has tried to build from a different set of principles. That is what MatriarchyLab is. And that gap is also a market.
A bird does not take a course to learn to fly. A seed does not enroll in a program to become a tree. A fish does not need an accelerator to learn to move through water. These capacities are innate, waiting only for the right conditions to express themselves fully. We have forgotten that the same is true of us. Human beings are not blank inputs to be trained into productivity. We have a design. An architecture. A way of working, leading, and creating that is ours by nature, not by effort. The system did not remove that capacity. It removed the conditions that allow it to surface. MatriarchyLab is built to restore those conditions.
We map each woman's unique architecture through five interconnected lenses that together form a complete operative picture of how she works, leads, recovers, and creates. This map is the proprietary methodology that powers Ceci as a licensable AI platform.
Type, Strategy, Authority, Profile, Centers. A complete manual for how your energy works and how to make decisions without resistance.
Five sequences mapping the path from Shadow to Gift to Siddhi. Your purpose, prosperity, presence, and the patterns that hold you back.
Sun, Moon, Ascendant, and Midheaven interpreted for how you work and lead, including your Solar Revolution for annual navigation.
Cognitive preferences, communication style, and decision-making patterns that define how you collaborate and where you lead most naturally.
Live synthesis inside the lab, where all five lenses are integrated into a single operative picture, refined through real work and real results.
These are not conventional assessment tools. They were chosen because they begin from a different question: not what can this person produce, but what is this person's actual nature, and what does that make possible. The pilot is producing the evidence. The methodology is the IP.
Most impact organizations choose one path: a nonprofit with no revenue model, or a commercial entity with a side mission. The MatriarchyLab is a third option, and it is the only honest answer to the question of how something this important actually lasts.
The commercial arm. Owner of the Ceci platform. Licenses the Zone of Genius AI technology to B2B clients: coaching practices, impact organizations, purpose-driven HR teams, and community builders who want to serve their people with the same intelligence. Revenue model: annual licensing at EUR 15,000 per organization. Target: 10 clients by end of year two.
The mission. A free, non-extractive operating system for women building from their authentic design. Funded by grants, institutional partners, and a direct revenue share from Zep Tepi Studio's Ceci licensing income. The women in the lab do not pay. The infrastructure is funded by those who understand the value of what it produces.
Zep Tepi Studio builds and owns the Ceci platform. It licenses it commercially, generating revenue. A defined percentage of that revenue flows directly to The Matriarchy Lab, making the nonprofit progressively less dependent on external grants over time. The nonprofit, in turn, is the living proof of concept: every cohort of women it runs produces real data, documented outcomes, and evidence that the methodology works. That evidence is what makes the commercial licenses credible to B2B buyers.
The commercial entity does not compromise the mission. It funds it. The nonprofit does not dilute the commercial product. It validates it. Neither can do what it does without the other.
Ceci is the first AI agent built on Zone of Genius architecture with vector embeddings and a proprietary five-lens methodology. No equivalent exists. The addressable market includes: leadership development firms, executive coaching practices, women's professional networks, HR consultancies building people-first culture programs, and any organization that has realized that productivity tools alone do not solve the human problem they are trying to solve.
EUR 15,000 per organization per year. Includes Ceci platform access for their community or client base, onboarding support, and Zone of Genius document processing for up to 25 members. Custom enterprise pricing for organizations above 50 members.
EUR 150,000 in annual recurring revenue at 10 clients. At 20 clients by year three: EUR 300,000 ARR. At that point, Ceci licensing alone covers the full operational cost of The Matriarchy Lab, making the nonprofit self-sustaining from commercial revenue rather than grant-dependent.
A living 6-month laboratory for women building from what genuinely belongs to them. Part methodology, part community, part personal operating system. Currently running the pilot cohort of 6 women. First full cohort of 20 launches June 2026.
These are not marketing quotes. They are the first observations from a living experiment, and they are the beginning of the evidence base we are building.
"The MatriarchyLab is the first program I have been part of where showing up as you actually are is not just tolerated, it is genuinely accepted. Tired, making dinner during the call, not quite ready, it is all okay here. There is no guilt, no subtle message that if you were really serious, you would show up differently. That absence of performance pressure created more space for real growth than any high-accountability program ever has. And in one conversation, Julieta reflected something back to me so clearly that it shifted the entire direction of my work."
Jazmin · @jazminmedrano1"I just reviewed the session documents and I wanted to tell you how truly grateful I am for what you are creating. It is a fantastic and inspiring space. I am deeply moved by what this opens."
Yasmin · @yci.kNamed after Julieta's mother, a woman who embodied the kind of presence, wisdom, and care this project is built around. Ceci is not a chatbot. She is an intelligent guide who knows each member's complete Zone of Genius architecture and works with her, inside her real work. As a licensable platform, Ceci can be deployed for any organization that serves people whose full capacity is not yet accessible to them.
"I noticed you assigned this project to Marco. Based on his Human Design (Projector 1/3) and his Gene Keys profile, deep strategic execution is where he truly shines, but this particular task is high-repetition output work. It sits in his Yellow zone. Want me to explore whether we can automate it, or reassign it to someone whose Green zone it falls in?"
Reads uploaded charts, spreadsheets, and session notes. Builds a complete operative profile for each member and their venture team. Runs once, stores permanently via vector embeddings.
When a task is assigned, she checks the assignee's ZoG profile and flags misalignment with insight and alternatives. Not warnings. Collaborator intelligence.
| Task | Assignee | Area | ZoG Label |
|---|---|---|---|
| Write Q3 content strategy brief | Yasmin | Brand & Identity | KEEP |
| Offline portfolio redesign and layout | Marco D. | Brand & Identity | unlabelled |
| Content creation for Luma Lab collab | Yasmin + Daniela | Partnerships | KEEP |
| Formalise partnership model and structure | Yasmin + Daniela | Partnerships | TO DISCUSS |
"Offline portfolio redesign sits outside your Zone of Genius. I have labelled it DELEGATE and assigned it to Marco D. Invest time in a thorough brief. That part is yours to keep."
Every member's data stays within European jurisdiction, is GDPR compliant from day one, and runs at a fraction of what comparable US infrastructure would cost. These are architectural decisions that protect members, reduce legal risk, and make the cost model transparent and defensible to enterprise clients.
GDPR compliant from day one. Open-weights models, EU data processing. The intelligence powering Ceci never leaves European jurisdiction, and costs are predictable and low.
Member data on a dedicated server in Frankfurt. Privacy-first, green energy, independently auditable. No shared US cloud, no unpredictable pricing.
Self-hosted workflow automation with zero third-party access to member data. Runs entirely within our infrastructure. Fully auditable for data protection compliance.
Fully open source. Vector embeddings for intelligent semantic matching on ZoG profiles. Scales from 6 women to thousands with no structural changes required.
The architecture scales with no structural changes required. An independent GDPR and security audit is built into year one. For enterprise clients, white-label deployment on their own infrastructure is on the roadmap for year two.
Women have already paid for access to the current system at a cost that does not appear on any balance sheet. The nonprofit model we are establishing receives funding from those who understand the value of what is being created, so that women can access it without price as a barrier. Not charity. Infrastructure. The same way we fund libraries, open-source software, and public health, because the return to society exceeds any individual's ability to capture it.
What we mean by Matriarchal
Not the opposite of patriarchy. Not rule by women instead of rule by men. The word "matriarchal" as we use it points to a different organizing principle altogether. The oldest human communities, before the industrial model told us there was only one way to organize life, were built around ecosystems and webs of care rather than pyramids and chains of command. They measured themselves by what they sustained and what they brought to life, not only by what they extracted and produced.
Regenerative rather than extractivist. Human-centered rather than output-centered. Holistically sustainable rather than profitable at any cost. These are not abstract values. They are design principles. And they produce radically different systems when you build from them. Ceci is that design made operational.
This is not starting from zero. Julieta is an ambassador of the Hermanas Community, a global network of women building and creating across 40+ countries. The women in that network are the first community MatriarchyLab was built for, and the field where its reach already begins.
"We are not trying to help women perform better inside the same machine. The goal is a collective move outside of it. Women building from their vital energy, their authentic intelligence, their actual design. That is where something genuinely new can begin."
Julieta Ruiz, Founder, Zep Tepi StudioA Social Impact Research Mission
This is not a program with an end date. It is a living laboratory in the truest sense. Each edition generates documented evidence about what becomes possible when women are supported to build from their actual design. We intend to partner with sociologists and anthropologists to analyze and formalize what the lab produces: new frameworks, new data, new language for how human beings can organize their working lives when the design begins from their nature rather than against it.
The aim is not to help women survive inside a broken system. The aim is to build a working alternative and document it rigorously enough that it becomes undeniable. Not an argument against the old architecture. A new one that makes it obsolete.
Why this will be delivered. Julieta has done this before. At the Frayba Human Rights Center in Chiapas, she was the sole person responsible for fifteen concurrent funding projects. The grant strategy she led for Balam Magazine secured the funding that brought its first physical edition into existence. That collection was subsequently acquired by the Museum of Modern Art in New York for their permanent library. She knows how non-profit funding works. She knows how to sustain it.
From the moment funding is confirmed, four workstreams run in parallel: legal establishment of both entities, Ceci's technical build, lab operations, and commercial development. Click any phase to expand it.
Stichting KVK registration: 2 to 4 weeks from notary signing. Commercial entity varies by route: Dutch BV 5 to 10 days, Estonian OÜ 24 hours, UK Ltd same day.
The decision is made. The Matriarchy Lab will register as a Dutch Stichting (Foundation), the most internationally recognised European nonprofit structure, with full transparency on what it costs and why.
A civil-law notary in the Netherlands drafts the deed of formation and articles of association. This is a legal requirement: a Stichting cannot be incorporated without a notarial deed. Cost varies by notary and complexity.
€750 to €1,200Registration with the Dutch Chamber of Commerce (Kamer van Koophandel). Mandatory one-time fee. The notary typically files this on behalf of the foundation after the deed is signed. UBO register filing is included.
€85Specialist nonprofit counsel to draft articles that meet ANBI requirements (Public Benefit Organization status, required for tax-deductible donations in NL), advise on governance structure, and prepare the ANBI application to the Belastingdienst.
€1,400 to €1,500Articles of association and governance documents must be available in English for international funders and grant bodies. Certified translation of the notarial deed and key filings.
€250 to €300Bank account opening documentation, apostilles if required for cross-border grant applications, courier and filing fees.
€100 to €200Total realistic range: EUR 2,585 to EUR 3,285. Budget: EUR 3,000. The Stichting also qualifies to apply for ANBI status (Algemeen Nut Beogende Instelling), a Public Benefit designation from the Dutch Tax Authority that makes donations tax-deductible for Dutch donors and exempts the foundation from inheritance and gift tax. The ANBI application is free but requires 8 to 13 weeks of processing after registration. Under 2026 legislation, all ANBIs must publish financial information on the new portal-ANBI platform.
Where to register Zep Tepi Studio as a commercial entity is a decision still open. It determines tax treatment on licensing revenue, the relationship between the commercial and nonprofit arms, and the credibility of the platform with B2B clients and investors. We are presenting three routes and genuinely inviting strategic input from the people reading this document.
A Dutch BV (Besloten Vennootschap) paired with the Stichting in the same jurisdiction. The commercial-to-nonprofit revenue sharing mechanism is clean, legally well-understood, and favoured by Dutch impact investors and EU grant bodies.
Corporate tax: 19% up to EUR 200k, 25.8% above. Director salary requirement: EUR 58,000 per year (DGA minimum 2026). Setup: EUR 1,000 to 2,500. Timeline: 1 to 3 weeks.
Pro: single jurisdiction simplicity, strong EU/grant credibility. Con: DGA minimum salary is high for early stage; substance requirements.
EUR 1,000 to 2,500Via e-Residency. Estonia's OÜ taxes profits at 0% on retained earnings and 20% only when dividends are distributed. Ideal for a SaaS / licensing platform reinvesting revenue into product and mission.
State registration fee: EUR 265. e-Residency application: EUR 150. Monthly accounting from EUR 29. Setup in 24 hours. All digital, fully remote.
Pro: most tax-efficient for reinvestment; digital-first; lowest setup cost. Con: genuine substance requirements apply; Julieta is Greece-based, which requires careful structuring.
EUR 415 + accountingA UK private limited company via Companies House. The most internationally recognised commercial structure outside the EU. Well understood by B2B clients, impact investors, and enterprise procurement teams globally.
Registration: GBP 12 online. Corporate tax: 19% (small profits rate). Eligible for SEIS and EIS investment schemes, which are powerful incentives for UK-based angel investors and impact funds.
Pro: cheapest, fastest, English-law contracts, global credibility. Con: post-Brexit friction with some EU funding instruments and grant bodies.
GBP 12 + counselIf you are reading this document and have a view on which commercial structure best positions the Ceci platform for the funding ecosystem, the investor community, or the enterprise market you work in, we want to hear it. This is a genuinely open question and the right answer may depend on who comes in first.
We will not ask for your investment and then obscure how your money is used. Below is the complete, line-by-line allocation with every number justified and every role documented.
| Category | Allocation | Amount |
|---|---|---|
| People | 73% | €173,000 |
| Lab Operations | 6% | €14,000 |
| Legal & Governance | 6% | €14,000 |
| Communications | 4% | €10,000 |
| Sales & Business Development | 4% | €9,500 |
| Infrastructure & Technology | 2% | €5,000 |
| Emergency Reserve | 4% | €9,500 |
Both core salaries are direct programme delivery costs, not overhead. Julieta's work IS the lab. Shery's work IS Ceci. Neither is administrative.
Commercial team cost visibility (not in this seed round, planned for Round 2): The four open commercial roles entering months 6 to 12 carry an estimated annual cost of EUR 130,000 to EUR 165,000 depending on structure: CFO fractional (EUR 20,000 to EUR 30,000 annually at 2 days/week), Accountant (EUR 25,000 to EUR 35,000), Head of Partnerships (EUR 45,000 to EUR 55,000), Sales team (see Sales structure below). These roles activate as Ceci licensing revenue begins to materialize and are the primary use case for Round 2 funding. We include them here because transparency about the full cost of the commercial build matters.
Named scenarios: legal complexity overage across two jurisdictions (EUR 2,000 to 4,000), commercial entity structure costs running above estimate, infrastructure emergency requiring rapid response, currency mismatch between EUR and GBP/other, and cohort transition gap of up to 6 weeks between cohort 1 and cohort 2. Not a vague buffer.
Six months of founder-led operations, deliberately stripped to essentials. Covers Julieta at full capacity (EUR 42,000), CIC legal setup (EUR 3,000), infrastructure for six months (EUR 1,500), lab operations (EUR 2,000), and a small reserve (EUR 1,500). No Technical Director, no Ceci build. Sufficient to establish the legal entity, complete the first full cohort, and build a credible evidence base for the next round.
The difference from the minimum is a second person and a commercial build. Julieta and Shery both at EUR 7,000 per month: those two salaries alone are EUR 168,000. The remaining EUR 67,000 covers full operations, both legal structures, communications, sales development, infrastructure, and a reserve. Two complete cohorts. Ceci fully built. A commercial pipeline open. An organization ready for institutional investment.
Founder Director · AI Systems Designer · Feminist Infrastructure Builder
Founder of Zep Tepi Studio and The Matriarchy Lab. Italian-Argentinian, based in Athens. Her background spans AI-integrated systems design, human rights fundraising, strategic consulting, editorial direction, community architecture, and creative production across Buenos Aires, London, Mexico, and Europe. Spanish and English bilingual. She builds from the inside out: systems shaped around the specific reality of the people they serve.
She brings direct and sustained experience with non-profit funding to this work. She led the grant strategy for Balam Magazine, securing the funding that brought its first physical edition into existence. That collection was subsequently acquired by the Museum of Modern Art in New York for their permanent library. At the Frayba Human Rights Center in Chiapas, Mexico, she was the sole person responsible for fifteen concurrent funding projects simultaneously. She has been the founder of Middle Pillar Sounds, a monthly astrological radio residency at Netil Radio in East London, since 2019, and is an ambassador of the Hermanas Community, a global network of women building across 40+ countries. She knows how this works.
"I am building this for myself. I am building this because it needed to exist and I found myself in the position to build it. No matter how hard we try by ourselves to sort out burnout, we will keep experiencing it as long as we do not bring collective intelligence into action to build something new altogether. Women for women. The actual humans who understand our bodies, our unique designs, and the values we carry. Women as creators of life and guardians of the vital energy that nothing can bring back once it is spent. That is what this is."
Founding Technical Director
Shery works where most people choose one thing or the other: engineering or intuition. He has never seen them as separate. For him, the logic behind a system and the rhythm it needs to move in are the same conversation.
His technical range covers the full stack of what MatriarchyLab requires: n8n automation architecture, chatbot development and AI agent logic, RESTful and custom API development, front-end implementation, and full AI-driven pipelines from input to delivery. He is currently designing and maintaining AI-powered automation systems at an applied biotechnology company in Lahore.
Everything he builds is documented, transferable, and designed to belong entirely to the practice it serves. The goal was never dependency. It was always capacity to move freely.
Open Roles · Commercial Team · Months 6 to 12
This is a dual-entity opportunity. The commercial track offers a return path through Ceci licensing revenue and equity participation in Zep Tepi Studio. The nonprofit track offers founding partner recognition, advisory positioning, and the knowledge that your investment is building infrastructure that will serve women for decades. We are looking for partners who understand both sides of that equation.
If the question you bring to a funding conversation is what does this leave behind, and what does this return, you are in the right room. There are three ways to be part of what we are building.
Fund the full seed round. Your investment establishes both legal structures, covers 2 full cohorts, builds Ceci's complete AI layer, and opens the commercial pipeline. Returns path: revenue share on Ceci licensing income from month 12 as commercial clients activate.
In return: founding partner recognition, an advisory seat, full quarterly transparency into financials and impact, and first right of participation in Round 2.
€50k to €235k seedBecome the first commercial client for the Ceci platform. License Zone of Genius AI technology for your own community, coaching practice, or impact organization. You get early access pricing, direct input into product development, and a case study that positions your organization at the frontier of human-centered work design.
Pilot pricing is discounted in exchange for documented feedback that shapes Ceci v1. Full licensing begins at EUR 15,000 per year per organization from month 6.
€15,000 per yearYou may not be a funder or a pilot client. But you may know the right funder. You may know the foundation that should hear about this. You may have sat in a room with someone who has been waiting for exactly this kind of opportunity.
Strategic connections are among the most valuable things we can receive right now. If you see a door we should walk through, we want to know about it.
Open conversationWe are also genuinely open to structures we have not thought of yet. If you see a different way to make this work financially, technically, or strategically, we want to hear it. The only non-negotiable is that the mission stays intact: non-extractive, women-centered, and free for the women it serves.
The founding board is currently being formed. We are looking for people who understand both the weight of this mission and the responsibility of holding institutional or commercial capital in service of something that matters. If that is you, or someone you know, that conversation is part of what we are inviting here.
We are not here to sell you something. We are here to find the people who already feel the importance of what we are building, and to build it together.
Confidential. Intended solely for the recipient. · © Zep Tepi Studio 2026